People Innovation Excellence
 
Teaching

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Research

FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN ORANG TUA MILENIAL DALAM MEMILIH INTERNATIONAL PRESCHOOL

Propose Year: 2019 | Budget Year: 2020 | Funding Company: BINUS | Contract Number: 033/VR.RTT/IV/2019 Deva Prudensia Setiawan, Selly Novela

DETERMINASI FAKTOR-FAKTOR YANG MENDORONG MINAT BELI KONSUMEN DI COFFEE SHOP

Propose Year: 2018 | Budget Year: 2018 | Funding Company: BINUS | Contract Number: 014/VR.RTT/IV/2018 Selly Novela, Kristian Harianja, Andrea Parestu

ANALISA PENGEMBANGAN PRODUK, PERIKLANAN DAN KUALITAS PELAYANAN YANG MEMPENGARUHI KEPUTUSAN MENABUNG DI BANK BUMN

Propose Year: 2017 | Budget Year: 2017 | Funding Company: BINUS | Contract Number: 020A/VR.RTT/IV/2017 Rani Ramdhani, Selly Novela, Ferdinand Hadi.
Publication

HOW PRODUCT DEVELOPMENT, ADVERTISING AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION (Case Study on Stated-Owned Banks in Jakarta)

Academic Year: 2017 | Social Economics and Ecology International Journal (SEEIJ) | Comdev Academic - Binus | Paper Type: Journal Article Selly Novela, Steffi Mutia Irenda Hanafie

Factors Affect Quality of SMEs' Onlline Marketing Website Based on DeLone and McLean Model (SCOPUS)

Academic Year: 2016 | 2016 International Conference on Information Management and Technology (ICIMTech) | Paper Type: Conference Article Dr. Erwin Halim, Deva Prudensia Setiawan, Selly Novela

Marketing Mix Analysis that Influence the Purchasing Decisions of Wine in DKI Jakarta and Tangerang (SCOPUS)

Academic Year: 2016 | 2016 11th International Conference on Knowledge, Information and Creativity Support Systems (KICSS) | Paper Type: Conference Article Novita, Selly Novela, Scherly Hansopaheluwakan S.E.
Intellectual Property

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Community Services

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Personal Development

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Other Activities

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